JGJordan Green Say hello

Jordan Green · Growth Marketing & AI Operations

Half brand storyteller, half systems builder. You set the mix.

I run growth for DTC and B2B teams — the campaigns people actually remember, and the AI-powered pipelines that make them repeatable. Same five projects below, two honest ways to read them.

50 · 50well balanced

Drag the fader — or focus it and use ← →. The whole page re-mixes.

The work, both ways

CH 01–05

Every project here has a creative story and a technical spec — because both are true. The dial decides which one leads, and which projects rise to the top.

CH 01

Lifecycle · DTC skincare

The brand that remembers your skin.

A skincare label with a great product and forgettable follow-up. We rewrote every email around the customer's actual routine — first-jar check-ins, seasonal switches, honest replenishment nudges — so it reads like a good esthetician, not a coupon cannon.

Oat cream Fig Clay +38% repeat purchase rate

retention_stack / klaviyo

Five flows, one revenue engine.

Rebuilt the lifecycle stack from a single blast list into five triggered flows — welcome, post-purchase, replenishment, winback, VIP — driven by order-cadence events, with a 22-cell A/B program on send timing, offer depth, and subject framing.

klaviyo order-cadence events 22 A/B cells 5-flow architecture · +38% repeat
CH 02

Sales enablement · B2B

Sales stopped guessing who to call first.

The team was drowning in form fills and treating them all the same. Now every lead lands with a plain-English brief — who they are, why they raised their hand, how warm they really are — so reps open with the right conversation.

Hot Warm Cool 22% more SQLs, same traffic

lead_scoring / n8n + claude

4,200 leads a month, scored in under a minute.

n8n pipeline: webhook intake → enrichment → Claude scoring pass against a written rubric, structured JSON out → CRM writeback with score, rationale, and routing. Mid-band leads hit a human review queue; weekly evals against closed-won data keep the rubric honest.

n8n claude-sonnet json schema out 4,200 leads/mo · +22% SQLs
CH 03

Content · Organic growth

Ninety posts a quarter that still sound human.

An editorial engine, not a content mill: strategists set the angle, AI drafts the skeleton, editors give it a pulse. Every piece answers a question a real buyer typed at 11pm — which is why the traffic compounds instead of churning.

How-tos Teardowns Field notes Organic traffic 3.1×

content_pipeline / hitl

A human-in-the-loop pipeline shipping 90 posts a quarter.

Keyword clustering feeds a brief generator; drafts run a two-model pass — outline, then long-form with retrieval from a house style corpus — then clear an editor gate before publishing to the CMS by API. Full traceability from keyword to revenue page.

style-corpus RAG 2-model pass cms api 90 posts/qtr · 3.1× organic
CH 04

Paid social · Creative strategy

We let the audience art-direct.

Instead of betting the quarter on one big idea, we built a testing culture: modular hooks, formats, and proof points recombined every week. The winners were never the ones the room voted for — which is exactly the point.

Hooks Formats Proof CAC down 27%

creative_matrix / paid

214 variants, one naming convention, zero guesswork.

A modular matrix — hook × format × proof × CTA — with strict naming so every dollar maps to a variable. Weekly significance checks, auto-paused losers, and a fatigue monitor that flags creative decay before the spend curve does.

hook×format×proof meta + tiktok auto-pause rules 214 variants · −27% CAC
CH 05

Analytics · Marketing ops

One dashboard the whole team actually trusts.

Six channels, six dashboards, six versions of the truth. We merged them into one morning-coffee view — what we spent, what came back, which story is working — so meetings argue about strategy instead of numbers.

Paid Email Organic 6 channels, one truth

warehouse / attribution

Six channels unified in a modeled warehouse.

ELT into the warehouse via managed connectors, dbt models normalizing spend, UTM, and CRM joins, and a position-based attribution model sanity-checked with holdouts. Dashboards read from marts, never raw — one metric layer, versioned in git.

bigquery dbt utm + crm join 6 channels · 1 metric layer

The person behind the fader

ABOUT

Hi, I'm Jordan.

I started in email marketing at a DTC brand, writing subject lines by day and secretly automating my own reports by night. The pattern I kept seeing: the best creative ideas died in handoffs — briefs lost between the brand team and whoever ran the tooling.

So I stopped treating them as separate jobs. For the last six years I've run growth as one practice: write the story, then build the machine that tells it a thousand times without going stale. Some weeks that's art direction and voice guidelines; other weeks it's n8n graphs and dbt models. Most weeks it's both before lunch.

Teams hire me when they're tired of choosing between "the agency that makes it pretty" and "the consultant who makes it run." You shouldn't have to choose. That's the whole point of the dial up there.

Hands typing on a laptop at a warm wooden studio desk with a yellow notebook and plum ceramic mug
Close-up of a mixing console fader with a butter-yellow cap

The studio, and the fader that started the metaphor.

How I work — a loop, not a funnel

Every engagement runs the same four beats, on a weekly cadence. No 90-page strategy decks; the strategy is what survives contact with real customers.

1

Listen

Talk to customers, read the data warehouse. Both, always — each lies alone.

2

Ship small

A test, not a masterplan. One email, one ad cell, one automation branch.

3

Measure honestly

Pre-registered success criteria. Darlings get killed fast and without ceremony.

4

Systematize

Whatever worked becomes a pipeline, a template, or a playbook page.

…and back to step one. The loop is the deliverable.

Capabilities

TWO COLUMNS, ONE BRAIN

The dial re-weights this too — slide it and watch the columns lean. Everything below is hands-on-keyboard work, not "oversight."

Creative

50%
  • Brand voice & messaging systems — from positioning to the 40-character subject line
  • Lifecycle & retention campaigns — email and SMS people don't resent
  • Paid social creative strategy — hooks, formats, and the taste to sort them
  • Content & editorial direction — angles a category hasn't already chewed through
  • Landing pages that read like a conversation — and convert like one

Technical

50%
  • Automation architecture — n8n, webhooks, queues, and the glue between tools
  • LLM workflows — Claude API, rubric prompts, structured output, weekly evals
  • Marketing platform ops — Klaviyo, HubSpot, and the events that feed them
  • SQL + dbt modeling & attribution — marts, metric layers, holdout checks
  • A/B testing infrastructure — naming conventions, significance, honest readouts

Let's make something that works.

Tell me the problem — I'll bring both halves. Usually replies within a day, occasionally within the hour if the problem is interesting.

jordan.green05@gmail.com LinkedIn GitHub

Currently open to full-time and fractional roles.

Overhead view of a studio desk with fanned color swatches in yellows and plums, a keyboard corner, and sticky notes

50 · 50 · well balanced